Indigo Retail Kiosks
In 2008, Indigo created a new custom-designed kiosk which would focus on a user experience that fit tightly with the Indigo brand. The touch screen interface was to be primarily a search experience which helped customers discover an item’s availability and encouraged orders placed directly from the kiosk.

The “business” results to date have exceeded expectations with a demonstrated increase in each of the key metrics: 0.5-1% increase in store conversion (representing a 1% annual increase in sales for Indigo); a 10% increase in self-service orders; and, a 95% surveyed satisfaction rate for customers.

Project Role:
Peter Rogers, Interaction Design